Video Content Strategy: Why Do It & Will Anyone Watch It?

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Video Content Strategy: Why Do It & Will Anyone Watch It?

So in other words, the key is that your video has to be something that your audience wants to watch and that fulfils some kind of business goal.

There is no point in coming up with quirky ideas that you hope will go viral. The main reason being that it’s hugely unlikely to happen, but equally, what’s the point?

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