A lot of people ask me “How did you manage to grow so fast without any investment dollars?” ..we were looking for a fast and cheap way to grow our subscriber base. Fortunately, I stumbled upon a video on YouTube where a girl with 150,000 followers was talking about her favorite products that she had been using that month. ...resulting review from this girl brought us almost 100 sales in 2 days. The economics were incredible. One month of our subscription costs $14.95, and I got 100 sales. My resulting CPA was $0.14 per customer. It was a game changer for us."
Great article on influencer marketing.