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Microsoft Xbox's YouTube Launch Broadcast Helps Halo 5: Guardians Break Sales Records

Fascinating insight into the gaming sector. Gamers (today's millenials) use YouTube as their number #1 destination for finding content that influences their purchasing decision. We see that this behavior is not only confined to the gaming industry, but numerous other sectors as well, such as, cosmetics, electronics, services, etc. Consumers put more trust into video than text and YouTube is the destination to see reviews from sites or trusted people 


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