Hyundai launched a dramatic new awareness campaign, aimed at warning American drivers of the risks involved when using counterfeit automotive parts.
Hyundai is tackling the issue of counterfeit, aftermarket, salvaged and recycled auto parts through a consumer awareness campaign, highlighting the differences between non-Hyundai and Hyundai Genuine Parts. The integrated media, advertising and public relations campaign will focus on safety and resale value. Hyundai is launching a series of videos, produced by Creative Productions, which can be found on the Hyundai USA’s YouTube channel or at HyundaiUSA.com/ConsumerAwareness. The first video in the series is titled “Don’t Gamble with Counterfeit Parts.” The videos and dealership displays with examples of original and fake parts will help consumers see the differences first hand. In addition, Hyundai will be communicating the consumer awareness campaign via e-mail to its current owners.